Odors have a power of persuasion stronger than that of words, appearances, emotions, or will. The persuasive power of an odor cannot be fended off, it enters into us like breath into our lungs, it fills us up, imbues us totally. There is no remedy for it.
Patrick Süskind
Nebulising chosen fragrances in a space allows you to evoke emotions and memories which can be closely bonded to a brand and can represent that brand through scent.
Anatole France